The growth of SUN networks in the entertainment industry has been tremendous. The SUN Network which is affiliated to DMK owns a number of TV channels, few daily newspaper and weekly magazines has a great influence on the common man in Tamil Nadu. The recent run of movies distributed by SUN Tv in the box office shows their penetration and influence on Tamilians. Movie which would have been a box office disaster managed a decent run in the box office due to repeated promotions about the movie in their TV channels.
Majority of the viewers do not validate the news being delivered to them and take them as it is delivered. This is being used to their advantage by the SUN Network. Though the viewers have the option to view any channel they like, SUN Network has the first mover advantage and have majority viewership. They determine what kind of news and entertainment people should get. They use this to promote their party and avoid news which the people should be aware of. The same is the case for TV channels run by other political parties as well. But due to the dominance of the SUN network they influence the people the most. The next election in 2011 will display us with 100% certainity the influence they have. My fear is if they continue to have this kind of governance we may not have alternative form of government in the state unless there is a break way in Karunanidhi. Let us wait and see what happens..
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